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Crisis Communications
 

For any enterprise, whether it is listed on the stock exchange or not, exceptional circumstances bring with them the danger that the company may lose control over opinion-making and explanatory processes. These situations can weaken confidence in a company's capabilities as well as the expertise of its management, and damage the trust in the reliability of its products. In order to avoid this loss of confidence, companies must react appropriately in the event of a crisis, and they must make an active contribution to opinion-making with their own interests in mind. They should definitely not permit themselves to be put on the defensive.

In litigation cases, it is essential that a company’s legal department establishes and maintains direct and open lines of communications with the company's communications personnel. This is vital because, from a communication’s perspective, fundamental legal arguments are often inappropriate or must be simplified to have an decent chance of being heard. Only by dealing with a crisis in a concerted manner can you ensure that you will provide your audiences with a clear overall picture. Citigate Dewe Rogerson has highly experienced specialists who understand the communications demands of offensive and defensive measures.

It is precisely when processes with far-reaching consequences need to be controlled that management needs increased support from its communication experts. For those affected, the uncertainties of change are similar to a crisis situation. Employees are anxious about keeping their jobs, customers worry about the reliability of the services that they have come to depend on, and the public may well view the changes with scepticism. Communicating these processes is one of management's most vital tasks. Citigate Dewe Rogerson has extensive experience accompanying processes of change in enterprises and can support you through every stage of your project.

Capital markets react immediately and dramatically. For this reason, it is necessary to respond correctly and promptly in a crisis scenario. Successful communications during a crisis promotes the confidence of the public in a company's management, particularly in its ability to manage crises and in the final analysis to create shareholder value. Citigate Dewe Rogerson can support you in designing appropriate measures and processes prior to and during any crisis.




 

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