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For any enterprise, whether it is listed on the stock exchange or not, exceptional
circumstances bring with them the danger that the company may lose control
over opinion-making and explanatory processes. These situations can weaken
confidence in a company's capabilities as well as the expertise of its management,
and damage the trust in the reliability of its products. In order to avoid
this loss of confidence, companies must react appropriately in the event of
a crisis, and they must make an active contribution to opinion-making with
their own interests in mind. They should definitely not permit themselves to
be put on the defensive.
In litigation cases, it is essential that a company’s legal department
establishes and maintains direct and open lines of communications with the
company's communications personnel. This is vital because, from a communication’s
perspective, fundamental legal arguments are often inappropriate or must be
simplified to have an decent chance of being heard. Only by dealing with a
crisis in a concerted manner can you ensure that you will provide your audiences
with a clear overall picture. Citigate Dewe Rogerson has highly experienced
specialists who understand the communications demands of offensive and defensive
measures.
It is precisely when processes with far-reaching consequences need to be controlled
that management needs increased support from its communication experts. For
those affected, the uncertainties of change are similar to a crisis situation.
Employees are anxious about keeping their jobs, customers worry about the reliability
of the services that they have come to depend on, and the public may well view
the changes with scepticism. Communicating these processes is one of management's
most vital tasks. Citigate Dewe Rogerson has extensive experience accompanying
processes of change in enterprises and can support you through every stage
of your project.
Capital markets react immediately and dramatically. For this reason, it is
necessary to respond correctly and promptly in a crisis scenario. Successful
communications during a crisis promotes the confidence of the public in a company's
management, particularly in its ability to manage crises and in the final analysis
to create shareholder value. Citigate Dewe Rogerson can support you in designing
appropriate measures and processes prior to and during any crisis.
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